INNOVATION IS THE FLAVOR OF THE SEASON! : By Arka Roy (Student- Marketing)

    “If I asked people what they wanted they would have said faster horses”, Henry Ford, from that very phase to this very phase the automobile sector has seen major developments wrapped with innovation quality and performance delivery. Now with greater innovation and developments it’s possible to manufacture a car suitable towards middle class…

PHERAMOR…DNA BASED DATING APP: By Souharda Nandi (Student- IT & Analytics)

  In the era of globalization and digitization where the world have become a global village and we look for everything online starting from medicines to life partners, there comes a new dating App Pheramor which connects the world of artificial intelligence with genetics and links people whose sexual chemistry are compatible based on their…

R, indeed a revolution: By Sayantan Ghosh (Student- IT & Analytics)

As part of a suite of articles on big data, Szymon Walkowiak, who worked with Big Data as a data scientist, writes about the capabilities of R for researchers who wish to process and analyse big data. R, the open-source data analysis environment and programming language, allows users to conduct number of tasks that are essential…

Deep dive into Social Media: By Tejas Pawar (Student- Marketing)

Tracking impact of social media campaign is really important, but it can get complicated that’s when analytics and tools can help. How analytics and different tools track your impact on social media efforts and understand customer bit better? Ex. Let’s assume our Indian clothing business is on social media like Facebook, twitter, Instagram or some…

Self-service Analytics and Data Preparation: By Sayantan Ghosh (Student-IT & Analytics)

  Analytics and traditional business intelligence are experiencing a massive technological shift. One that is generating a constructive dialog around how to combine the tried and true with the new realities of exponential data growth resulting from rampant digitization. As organizations adjust their data strategy to deal with the ever-increasing volume and variety of data, data driven…

What went wrong with Snapchat: By Kontay Bhardwaj (Student – Marketing)

Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for most marketers, Facebook copying their key features and surpassing Snapchat’s numbers, or…